sweden tourism board

It is at the northern end of Sweden that we find the « wildest space in Europe ». We went to discover this preserved space, unassisted and in total autonomy.

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Do you have to go to the end of the world to discover a wild and preserved nature? Sweden has a unique territory, where the deepest forests are next to the snowy summits. An adventure realized for Les Others media, supported by the Swedish Tourism Board and Au Vieux Campeur.

After having travelled all over Sweden by train, we crossed the Sarek Natural Park, compass in hand. 150 km and 8 days in total autonomy, in the heart of wild Europe. The adventure gave rise to a 360 media plan, mixing online articles and publications on social networks


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Damien Bettinelli
Nicolas Legras
Olivier Pineda