As part of the reopening of the Parisian flagship of Nike, we have imagined and produced a hiking guide for the fans of the brand. To be discovered in store.
Nike ACG shares many common points with Les Others Studio team. In particular, a taste for adventure, mixed with an original and crafted identity. Originally from Oregon, the brand also wants to accompany its different communities in their adventures at home. Les Others Studio was asked to imagine and produce content that could be activated on the brand’s networks in France.
With our experience, we imagined and produced the « adventure guide », gathering the most beautiful hikes to do around Paris, and on the whole French territory. In partnership with the French Federation of Hiking, Les Others has sourced the itineraries, but has also taken care of the editorial, graphic, and iconographic work of the guide.
Scope
Communication Strategy
Visual identity
Edition
Team
Nicolas Legras
Bastien Bouvier
Solene Roge
Baptiste Picard-Deyme
