The Panda Effect is a podcast
where we dwell on good news, only
to pick up the fight again.

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L’Effet Panda is a clever mix of interviews conducted for the podcast, anecdotes from experts
or members of the organization and excerpts from archives.
The whole documentary is linked by a narrative that allows to expose the facts and give precise figures.

By expostulating the issues and actions implemented on the major topics of the NGO,
the podcast tries to keep a positive communication. The Panda Effect highlights the benefits
of the actions undertaken by WWF in order to rally a large audience to these commitments.


Communication Strategy


Thomas Firh
Laurine Scornet


Chloé Wibaux
Louis Martinez
Jonathan Morali