As part of its annual « Single Ingredient » campaign, Krug Champaign asked Les Others Studio to produce the film and visuals for this original adventure.
A group of Krug Ambassade Chefs embarked on an unconventional adventure off the coast of Mallorca, exploring the creative possibilities that their own single ingredient – fish – can inspire. Armed only with their creative minds and a handful of tools, they set off with local fishermen to unearth the sea’s greatest treasure
This activation had to present a strong and aesthetic narrative: capture the thrill of an adventure on the open sea, and highlight the exceptional know-how of renowned chefs. To achieve this, we assembled a team of versatile talents, strongly linked to our outdoor DNA and mastering the codes of luxury
David & Douglas