As part of its annual « Single Ingredient » campaign, Krug Champaign asked Les Others Studio to produce the film and visuals for this original adventure.

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A group of Krug Ambassade Chefs embarked on an unconventional adventure off the coast of Mallorca, exploring the creative possibilities that their own single ingredient – fish – can inspire. Armed only with their creative minds and a handful of tools, they set off with local fishermen to unearth the sea’s greatest treasure

This activation had to present a strong and aesthetic narrative: capture the thrill of an adventure on the open sea, and highlight the exceptional know-how of renowned chefs. To achieve this, we assembled a team of versatile talents, strongly linked to our outdoor DNA and mastering the codes of luxury




Proximity-BBDO (agency)
Damien Bettinelli
Nicolas Legras


David & Douglas
Fabien Voileau
Brice Portolano
Pierre Lucet-Penato
Sarah Arnould