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Since we can’t travel to Cuba…
What if we bring Cuba to the heart of Paris? That’s exactly what we did creating Hotel Eminente, a 24/7 multi-sensory experience
to dive into Eminente’s brand universe.
In 2020, everyone was locked down, airports closed and bars limited to a minimum capacity. The yet-to-be-launched Cuban rum brand Eminente wondered how to launch its communication campaign and have people try the product. Les Others Studio had to turn constraints into opportunities.
Since we can’t travel to Cuba… What if we bring Cuba to the heart of Paris? Since bars are shut down and the curfew is at 8pm…What if we bring Eminente rum to people in their hotel room?
In partnership with a hotel, Les Others Studio imagined a 24/7 multi-sensory experience to dive into the brand’s universe offering 30 rooms and typical Cuban cocktails at the bar.
Les Others Studio also crafted the event logo, designed the brand communication material for guests and press, produced photo and video shoots.
Prize : Grand Prix du Brand Content 2022 – Gold Medal
Scope
Communication Strategy
Production
Creative Direction
Visual Identity
Photography
Team
Damien Bettinelli
Nicolas Legras
Laurine Scornet
Alexandra Lair
Bastien Bouvier
Lise Rigaux
Martin Mandel
Talents
Pierre-Antoine Amilhat
Ludovic Balay
Warren Lecart
