What if genuine creativity were to be found around the corner? A Cuban lesson.
« It’s Out There » campaign aims to highlight the very Cuban spirit of « creating with what you have around you ». The brand wants to pay tribute to Cuban artists and craftsmen who are inspired by their immediate environment to create their works.
Les Others was asked to create Eminente’s annual campaign, as well as the creative ideas and content production. In the continuity of this work, our team produced the print key visual, and a series of photos & films distributed through their social media.