Biotherm is committed to preserve the oceans. We helped them connect with artists who feel the same way.
We imagined a digital activation that emphasizes the intimate emotional bond between water and those who are inspired by it. Through the voices of these artists, the goal is to blend information with inspiration to raise awareness of environmental issues.
Each activation gives rise to an original production by the artist, commented on through an IGTV film. In parallel, a series of podcasts broadcast on Les Others Media gives them the floor: In each story, we discover the deep nature of their relationship with the ocean, and how it influences and inspires their creative process.