![](https://lesothers.studio/wp-content/uploads/2019/01/LesOthers_On_Running_ViaAlpina_Voileau_31.jpg)
We traveled to Switzerland to run the stunning Via Alpina. We created a serie of content assets including video, photo and editorial to support the launch of On new trail running shoe: The Cloudventure.
Team
Damien Bettinelli
Baptiste Picard-Deyme
Fabien Voileau
Théo Zesiger
Paul Sabin
Date
2018 – 2019
![](https://lesothers.studio/wp-content/uploads/2019/01/LesOthers_ViaAlpina_OnRunning_Carte_1-1024x724.jpg)
![](https://lesothers.studio/wp-content/uploads/2019/01/LesOthers_On_Running_ViaAlpina_Voileau_9-1024x683.jpg)
![](https://lesothers.studio/wp-content/uploads/2019/01/Capture-d’écran-2019-01-24-à-10.31.46.jpg)
![](https://lesothers.studio/wp-content/uploads/2019/01/Capture-d’écran-2019-01-24-à-10.31.50.jpg)
![](https://lesothers.studio/wp-content/uploads/2019/01/LesOthers_On_Running_ViaAlpina_Voileau_40-1024x683.jpg)
![](https://lesothers.studio/wp-content/uploads/2019/02/LesOthers_On_Running_ViaAlpina_Voileau_4-1024x683.jpg)
![](https://lesothers.studio/wp-content/uploads/2019/02/LesOthers_On_Running_ViaAlpina_Voileau_34-1024x683.jpg)
![](https://lesothers.studio/wp-content/uploads/2019/02/LesOthers_On_Running_ViaAlpina_Voileau_21-1-1024x682.jpg)
Results
870 000 impressions across all channels
8% engagement rate
Strategy
Content Strategy
Social Strategy
Production
Copywriting
Photography Production
Video Production
Live Content
Distribution
Website Content
Social Media Posts
Instagram Stories
Newsletter Content